Research Path Associates
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We Are
Who is RPA?
We are an independent market and social research company based in Nairobi, Kenya since 2003.
We have an Africa wide reach that gives our clients an international approach with a touch of local perspective
Our Pillars
At the core of what we do is a commitment to delivering Actionable Insights that empower decision-making and drive impact. This is built on five key pillars:
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Reliable – We ensure consistency and trust in every insight we provide.
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Experts – Our team brings deep knowledge and hands-on experience to every engagement.
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Accuracy – Precision and attention to detail define the quality of our outputs.
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Thought Leaders – We go beyond data, providing forward-thinking perspectives that shape industries.
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Professional – Our work is guided by integrity, respect, and the highest standards of professionalism.
Our Approach
- RPA does not offer off-the-shelf products. We take
time to understand your business. - Our approach focuses on providing credible
actionable insights that shall ensure business
success. - We do have firm ideas on what is the right way to
construct a service - Working together with our clients we develop
custom made solutions to address specific issues
facing them
We have a team of multi-disciplinary, multi-lingual professionals who not only conduct the research
but interpret the findings strategically so as to be immediately implemented by our clients.
RPA ensures direct involvement of its most experienced senior staff in all our clients’ projects
adding value at every stage of the research cycle to exceed our clients’ expectations
We also have a proficient analytical team that apply their statistical expertise adding value to unlock actionable insights for use in strategic planning, trade initiative development and communication.
Our Team
Best Services
Our Services
Quality Assurance Studies
✅ Key Aspects:
Trade research studies
Branding Studies
Our research efforts aimed at understanding how a brand is perceived, positioned, and performing in the minds of consumers, stakeholders, and markets. They are critical in guiding brand strategy, identity development, marketing, and product differentiation.
New Product Development
Our aim is provide insights in the process of bringing a new product—physical, digital, or service-based—to the market. It involves a structured series of steps from idea generation to commercialization, and is driven by innovation, customer needs, market gaps, and technological advances.
Communication Evaluation Studies
Our research efforts assess the effectiveness, impact, and efficiency of communication activities—whether in marketing, public relations, internal communication, advocacy campaigns, or public health messaging. These studies are essential to ensure that messages are reaching the intended audience, being understood, and driving desired behavior or outcomes.
Surveys
Surveys are one of the most widely used tools in research, business, communication evaluation, product development, and branding studies. They are structured instruments (often questionnaires) used to gather data, opinions, behaviors, and feedback from a targeted group of people.
Our skills
About Our Skills
With experience across various economic cycles and a strong foundation in research, the team is well-equipped to identify and capitalize on the most promising opportunities.
Our Clients
